About Us

Where Artistry Meets Expertise in the Heart of Mount Pleasant

True Beauty Aesthetics was born from a simple yet powerful belief: every person already possesses natural beauty—our role is simply to help reveal and enhance what’s already there. 

Located in Mount Pleasant, SC and proudly serving the greater Charleston area, we’ve built our practice on the foundation that true beauty comes from feeling confident and comfortable in your own skin.

Our female-owned business was founded on the quote:

“A woman of true beauty offers others the grace to be and the room to become.” 

We want to spread the message that you are enough. And, we want to help you step into the true, natural beauty that is uniquely yours.

What We Do

Our caring and experienced team is dedicated to helping you feel truly beautiful. We hold ourselves to the highest standard for our treatments and always aim to exceed your expectations. We believe in taking the time to listen and understand your wishes, explaining your options during your consultation so you feel completely comfortable with your journey

We see the unique, natural beauty in everyone, and we gently guide you to embrace that inner radiance. Our heartfelt purpose is to bring out your innate beauty and empower you with the confidence that you so wonderfully deserve.

True Beauty Aesthetics Team
Left to Right: Rebecca Johnson, Alana McCann, Malissa LaRoche, Amy Mounce

Our Expert Team

Our remarkable team is made up of medical professionals and licensed aestheticians who bring decades of combined experience to every treatment. Our Master Expert Injectors have been chosen multiple times for elite training programs, while our aestheticians combine extensive medical backgrounds with genuine artistry.

From our owner Malissa’s keen eye for non‑textbook facial anatomy, to our wellness specialist’s holistic approach to health, to our eyelid health expert’s commitment to your lash health and care, each team member brings something special to your treatment. Together, we’ve created a practice where medical precision meets artistic vision, years of plastic surgery knowledge inform every injection, and your comfort and natural beauty are always our priority.

Five Stars

“I have been to many medical spas in the Charleston area. Malissa’s approach to cosmetic enhancements and skincare are so thoughtful, backed by thorough research and years of experience to enhance your natural beauty. She will always give you personalized and honest opinions to receive the best service for your budget and individual needs. She has built an incredible team and you can go here KNOWING you will get the best treatment by highly knowledgeable and passionate peeps!”

—5-Star Google Review

Our Services

We offer a full range of transformative services, from precise medical procedures to deeply relaxing treatments:

  • Palomar Icon Laser Resurfacing: Rapidly tightens and brightens skin, treating sun damage and broken blood vessels with minimal downtime
  • DiamondGlow: Next-level skin resurfacing that exfoliates, extracts, and infuses serums
  • SkinPen Microneedling: Stimulates natural collagen production to reduce fine lines and improve skin tone
  • Ariessence PDGF: Pure platelet-derived growth factor combined with microneedling for enhanced results
  • Facials: Classic, anti-aging, backcials, eye masks, and scalp massage
  • Weight Loss Program: PA-monitored approach with Rebecca’s nutrition expertise

Not sure which is right for you? Check out our concerns we treat page to match your personal goals to our offerings.

Five Stars

“I’ve been a client of Alana’s for 8ish years now and she is the best! I go to her for regular eyebrow waxes as well as facials. I’m very particular about my eyebrows and after bad experiences at other places years ago, I swapped to Alana and never looked back! I also go to Rebecca for injections and love her natural looking approach and suggestions that she has! She also will tell you if you don’t need something, which I also appreciate. Highly recommend True Beauty Aesthetics!”

—5-Star Google Review

We Love Mount Pleasant

As a locally-owned, woman-owned practice, we’re deeply connected to the Mount Pleasant community we call home. We proudly serve patients throughout the greater Charleston area and are committed to supporting local artisans and businesses that share our values. 

To that end, our boutique retail corner offers carefully curated treasures from local makers. Each piece reflects the same attention to quality and craftsmanship that we bring to your treatments:

  • The Goatery: Lotions, shampoo and conditioner bars, and candles from our friend Missy’s local goat farm use only sustainable ingredients and packaging, sourced locally from South Carolina whenever possible.
  • Seaport Lane: This line of jewelry is handmade by Abby Fortin, one of our long-time clients, who uses stones to create one-of-a-kind pieces that blend her Northeast roots with her Southern home.
  • e.k. designs: Using antlers, feathers, metal, and stones, local maker Liz Floyd creates jewelry with designs inspired by nature. Liz formerly worked with Malissa as a scrub tech and now creates jewelry full-time.

Additionally, we carry Savon Cat soaps made by Malissa’s cousin-in-law Kiyomi, who is from Okinawa. She uses only the purest ingredients, including some from Okinawa, and the proceeds go to rescue cats in need.

Our Promise to You

Every consultation at True Beauty is unrushed, educational, and judgment-free. We take time to understand your goals, explain your options, and create a treatment plan that honors your natural features. Our master-level injectors study your unique anatomy to deliver results that are elegantly balanced and beautifully you.

Schedule your consultation today!

Areas We Serve

From our convenient Mount Pleasant office, we service patients from the greater Charleston area and beyond, including Daniel Island, North Charleston, West Ashley, and James Island. Many of our patients even make the drive from Myrtle Beach.

Mon–Fri: 10 AM–4 PM
Sat–Sun: Closed

(843) 790-2034

1100 Queensborough Blvd, Suite 101
Mount Pleasant, SC 29464
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